Creator-led content for fintech and other regulated brands. Built inside your rules, released when your licensee signs off.
Your licensee's reading of ASIC RG 234
Your Target Market Determination
Your compliance function, never us
An approvals trail on every asset
The belief to build, and five angles to get there.
The right credible voice for that belief.
Every line written out, restricted claims marked.
What to shoot, and what not to say.
Platform-ready, disclaimer built in.
What landed, and what earns the next round.
And what we do instead.
Arah works to your licensee's interpretation of ASIC RG 234 and your design and distribution obligations, confirmed with your compliance function on every engagement.
Yes. So we built Arah around ASIC's concerns.
Opinions meant to influence a financial decision can be financial product advice.
Scripts stay factual and general. No recommendations, no predictions.
Licensees may be liable for misconduct by the influencers they use.
Every creator works from a written brief, and your licensee approves every script and cut.
Promoting unique sign-up links can amount to dealing by arranging.
No creator referral or trading links.
Paid relationships may need to be disclosed to followers.
Every paid post is clearly marked as a paid partnership.
Products under design and distribution obligations should reach their target market only.
Creators and audiences chosen within your Target Market Determination.
Risks summarised from ASIC Information Sheet 269, Discussing financial products and services online (March 2022). How creator content fits your licence is decided by your licensee and legal advisers. This is not legal advice.
Arah's founder trained in nutrition, where every health claim has to be earned, then moved into marketing at an ASIC-regulated fintech.
Both industries sell to sceptical people. Both have to market with caution. And in both, too much budget goes on ads that were never going to work, made by people who didn't understand the rules.
Regulated brands deserve marketers who understand them. That is the whole idea.
Every cycle Map · Match · Make · Test · Learn · Refine
Squares mark the three we use most in regulated work.
Fixed scope. Investment is agreed before anything starts.
Every result is cleared by the client and states its period and source.
“Is this safe, and is it for someone like me?”
“Why should I trust them with my money?”
“Everyone says theirs works.”
“I don't understand what it does for me.”
“Why move from what I already use?”
“If this goes wrong, I'm the one holding it.”
No pitch deck. We look at your product, your rules and whether the Read fits.